Amazon Brand Store Design India

Amazon Brand Store DesignCustom Amazon Storefront

Custom multi-page Amazon storefronts — free to create with Brand Registry, but the design determines conversion. Branded stores convert 40%+ better than standard product listing pages.

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Branded Stores Convert 40%+ Better Than Standard Listing Pages

When your Sponsored Brands ads drive traffic to a standard listing page, competitors' ads appear in the sidebar. When they land on your Brand Store, your customer is in a competitor-free environment with your brand story front and center — which is why conversion rates are dramatically higher.

Why Your Amazon Brand Store Design Determines Your Revenue

Amazon Brand Store is a free feature available to all Brand Registry members — but "free" doesn't mean easy to do well. The difference between a generic Brand Store built with stock templates and a professionally designed storefront is often a 30–50% difference in conversion rate and significantly higher ROAS on Sponsored Brands campaigns. Amazon Store Insights data consistently shows that curated, brand-story-led stores with clear navigation and mobile-optimized layouts dramatically outperform hastily built alternatives.

Scalo Digital designs Amazon Brand Stores that work as conversion engines, not just placeholders. We structure multi-page architectures that guide customers from brand discovery to product selection, integrate hero videos where relevant, design Sponsored Brands landing page routes, and create mobile-first layouts that serve the 70%+ of Amazon shoppers on mobile devices. Our 7–10 day process takes you from brand brief to live store.

What's Included in Brand Store Design

Multi-Page Store Architecture

Strategic page hierarchy design — Home, category pages, seasonal pages, and best seller collections — mapped to your customer discovery journey.

Hero Video Integration

Brand hero video modules for the homepage — autoplay video showcasing brand story, product range, and lifestyle use cases for maximum engagement.

Mobile-Optimized Layouts

All store pages designed for mobile-first experience — where 70%+ of Amazon shopping happens — with thumb-friendly navigation and fast-loading imagery.

Sponsored Brands Traffic Routing

Custom landing pages within your Brand Store configured to receive Sponsored Brands campaign traffic — maximizing conversion from paid ad spend.

Brand Store Design Process

7–10 days from brand brief to live Amazon storefront.

01
Day 1–2

Brand Brief

We gather your brand guidelines, product catalog, target customer profile, campaign priorities, and any visual references to establish design direction.

02
Day 2–4

Wireframe & Architecture

We design the multi-page store architecture — page hierarchy, module selection, navigation structure, and customer journey mapping for your catalog.

03
Day 4–6

Design Mockup

We create full visual mockups of all store pages in desktop and mobile view — hero imagery, section layouts, product tiles, and brand story modules.

04
Day 6–8

Build on Amazon

We build your approved design directly in Amazon Store Builder, uploading all assets, configuring product tiles, and setting up all module types.

05
Day 8–10

Review & Launch

Client review and revision round, then final submission to Amazon for approval. Amazon typically approves within 24–72 hours. We monitor and ensure live launch.

06
Day 30+

Optimize

Post-launch, we review Amazon Store Insights data (page views, sales attributed, traffic sources) and identify optimization opportunities in the first 30 days.

What We Need from You

Amazon Brand Registry enrollment (mandatory)
Brand logo in high resolution (SVG or PNG 400×400px minimum)
Professional product photography (white background + lifestyle)
Brand guidelines or color palette
Product ASIN list for featured products
Brand story or about us content
Hero video (optional but recommended — 30–90 seconds)
Seller Central access for store building

Generic Store vs Scalo Digital Designed Store

Generic Self-Built Store

  • ✗ Basic template layout with low brand differentiation
  • ✗ Poor mobile experience losing 70%+ of traffic
  • ✗ No strategic Sponsored Brands landing page routing
  • ✗ No A/B testing or data-driven optimization
  • ✗ Stale store not updated for seasonal opportunities

Scalo Digital Designed Store

  • ✓ Multi-page architecture with strategic brand storytelling
  • ✓ Mobile-first design optimized for thumb navigation
  • ✓ Sponsored Brands landing pages maximizing paid traffic conversion
  • ✓ A/B testing framework and Store Insights monitoring
  • ✓ Seasonal refresh plan for Q4, Festive, and launch moments

Get a Free Amazon Store Audit

Have a Brand Store already? Our free audit identifies conversion gaps, mobile experience issues, Sponsored Brands routing problems, and seasonal opportunities — delivered within 48 hours.

Claim Your Free Store Audit

Brand Store Design Pricing

Transparent pricing with no hidden fees.

₹8,000 one-time design
+ ₹3,000/month maintenance

Amazon Brand Store — what's included:

  • Multi-page store architecture design
  • Desktop + mobile layout mockups
  • Hero video integration (if assets provided)
  • Sponsored Brands landing page setup
  • Amazon Store Builder implementation
  • Amazon approval management
  • Store Insights monitoring setup
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Frequently Asked Questions

Yes, if you have Brand Registry. Without a Brand Store, all traffic from your Sponsored Brands ads (which you're paying for) goes to your product listing page — where competitors' ads appear in the sidebar. With a Brand Store, your Sponsored Brands traffic goes to a dedicated brand destination where only your products are visible, and conversion rates are typically 40%+ higher than standard listing pages.
For most brands, we recommend 3–5 pages: a Home page (brand hero + featured products), one or two category pages (organized by product line or use case), a New Arrivals page, and a Best Sellers page. More pages allow you to create specific audience journeys — a gifting page for Q4, an essentials page for repeat buyers, etc. We design your store architecture based on your catalog and customer journey.
Yes, Amazon Brand Store pages can feature product tiles with Add to Cart functionality directly from the store. Customers can browse your entire catalog within your brand environment and add products to their Amazon cart without leaving. This seamless purchase path, combined with no competitor distraction, is why Brand Stores convert significantly better than standard listing pages.
Scalo Digital completes Amazon Brand Store design in 7–10 days: brand brief (Day 1–2), wireframe and module selection (Day 2–4), design mockup (Day 4–6), build on Amazon Store Builder (Day 6–8), review and revisions (Day 8–9), and submission to Amazon for review (Day 9–10). Amazon typically approves stores within 24–72 hours of submission.
We recommend seasonal refreshes 4 times per year (aligned with major shopping seasons — Republic Day/Valentine's Day, Summer, Festive/Diwali, and Q4 December) plus ad hoc updates for new product launches. Amazon rewards stores with regular updates in its Store analytics and some eligibility programs. Our maintenance plan covers 2 seasonal refreshes per year.

Related Services

← All Marketplace ServicesAmazon Brand Registry →Amazon A+ Content →Amazon Seller Services →Marketplace Ads →

Ready to Build Your Amazon Brand Store?

Join brands from Hansi, Hisar, Gurgaon, and across India who've built high-converting Amazon Brand Stores with Scalo Digital. Get started today.

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