Free Meta Ads Audit — Facebook & Instagram Ads Review
Uncover why your Facebook and Instagram ads aren't converting — pixel gaps, audience fatigue, creative burnout, and hidden iOS attribution losses.
Delivered by eCommerce experts
What You'll Get From Your Meta Ads Audit
Six critical areas of your Meta account analyzed — every finding tied to ROAS improvement and cost reduction.
Pixel Setup & CAPI
Meta Pixel event tracking completeness, Conversions API (CAPI) implementation, event deduplication, and data quality score — the foundation of effective targeting.
Audience Targeting
Custom audience freshness, lookalike quality, interest targeting overlap, audience fatigue, and over-broad vs over-narrow audience sizing issues.
Creative Fatigue Analysis
Ad frequency scores, creative rotation strategy, top-performing vs underperforming asset analysis, and fatigue timeline projections.
Funnel Structure
TOFU/MOFU/BOFU campaign separation, retargeting window coverage, and budget allocation across funnel stages — most accounts miss 60% of their funnel.
ROAS Analysis
Reported ROAS vs true ROAS (accounting for iOS attribution gaps), campaign-level efficiency, and spend-to-revenue alignment by objective.
iOS Impact Assessment
How iOS 14.5+ privacy changes have affected your campaign performance, and specific tactics to recover modeled conversions and improve signal strength.
Request Your Free Audit
Get Your Free Meta Ads Audit
Delivered within 24–48 hrs
Our Meta specialists audit your full ad account — pixel health, CAPI, audiences, creatives, funnel structure, and ROAS attribution.
Why Scalo Digital for Your Meta Ads Audit?
Meta Blueprint Certified Team
We manage Meta ad accounts for D2C brands, fashion retailers, and FMCG companies. Our audits reflect actual Meta algorithm behavior, not outdated playbooks.
India-First Meta Strategy
Indian Facebook and Instagram audiences behave differently. Our audits account for regional behavior, language targeting, festival seasonality, and India-specific CPM benchmarks.
Haryana-Based, India-Wide
We've run Meta campaigns for brands across Haryana, Delhi NCR, Mumbai, Bangalore, and tier-2 cities — both local and national scale.
Results From Our Meta Ads Work
Meta Ads Audit Questions Answered
?Do I need to share my Facebook Ads Manager access?
No access required to start — we only need your Facebook or Instagram page URL. For the manual deep dive, read-only Business Manager access lets us analyze campaign structure, audiences, and creative performance in detail.
?What is Conversions API (CAPI) and why does it matter?
CAPI is Meta's server-side tracking solution that bypasses iOS privacy restrictions. Without it, you're likely missing 30–50% of your conversions in Meta's attribution. Our audit checks your CAPI setup and event quality score.
?My Meta ROAS looks good — why get an audit?
Reported ROAS from Meta's dashboard often overstates true performance due to view-through attribution and iOS gaps. Our audit reconciles Meta-reported ROAS against your actual revenue to give you the real number.
?Do you audit Instagram-only accounts?
Yes. Instagram ads run through Meta Ads Manager, so the same audit framework applies. If you're running Instagram campaigns without Meta Pixel or CAPI, that's a critical gap our audit will surface.
?How often should I get a Meta Ads audit?
Quarterly is ideal for active accounts spending over ₹1 Lakh/month. For high-spend accounts, monthly reviews are beneficial. Audience fatigue and creative burnout can erode performance within 6–8 weeks.