Amazon A+ Content Design & CopywritingScalo Digital
Enhanced product descriptions with rich imagery, comparison charts, and brand story modules. Basic A+ drives 5–10% conversion lift. Premium A+ adds another 5%. We design and write both.
Basic A+ vs Premium A+ Content
Basic A+ Content
7 module slots — hero banner, feature highlights, comparison chart, brand story, technical specs. Available to all Brand Registry members at no extra cost from Amazon.
Premium A+ Content
Full module library including video modules, interactive hover elements, carousel modules, enhanced comparison tables, and Q&A sections. Requires 5+ published A+ projects.
Why A+ Content Is the Highest-ROI Listing Investment on Amazon
Amazon A+ Content replaces the plain-text product description with rich visual modules — lifestyle photography, feature highlight graphics, comparison charts, and brand story sections. This is the only section of your Amazon listing where you control the visual brand experience beyond product images. Amazon's own data shows Basic A+ Content drives 5–10% conversion lift across categories; Premium A+ with video modules adds another 5%. For a product doing ₹10 lakh/month in revenue, that's ₹50,000–₹100,000+ in additional monthly revenue from a one-time investment.
But A+ Content is only effective when it's strategically designed. Generic module layouts with recycled bullet point copy don't move the needle. Scalo Digital's A+ Content process starts with a product brief — understanding what makes your product different, what objections customers have, and what comparison points matter in your category. We then select modules, write conversion copy, integrate photography, and build A+ Content that genuinely answers buyer questions and builds purchase confidence.
Our A+ Content Services
Module Strategy & Architecture
Custom module selection and layout planning for each ASIN — ensuring the right content types are used to maximize conversion for your specific product and audience.
Lifestyle Photography Integration
Integration of existing lifestyle photography or brief for new photography — all images optimized for Amazon's A+ display specs and mobile rendering.
Comparison Charts
Strategic product comparison tables that highlight your product's strengths against alternatives — designed to preempt buyer objections and position your SKUs.
SEO-Optimized Copywriting
A+ copy that incorporates natural keyword placement, conversion-focused benefit framing, and brand storytelling that builds purchase confidence.
A+ Content Creation Process
5–7 days per ASIN from product briefing to Amazon submission.
Product Briefing
We gather product features, key differentiators, target customer profile, competitor comparison points, and available photography assets to inform content strategy.
Module Selection
We select the optimal A+ module combination for your product — hero image module, feature highlight modules, comparison chart, brand story, and technical specification placement.
Copy Draft
We write SEO-informed, conversion-optimized copy for all modules — feature headlines, body copy, comparison table content, and brand story narrative.
Design
We integrate your product photography and lifestyle imagery into the module designs — resizing, cropping, and optimizing for Amazon's A+ display specifications.
Review
Client review round with revision incorporated. We ensure all modules meet Amazon's content policy guidelines before submission — no promotional language, no comparison to specific competitor names, no claims violating Amazon policies.
Upload to Amazon
We upload all A+ Content modules to Amazon's A+ Content Manager and submit for Amazon review. We monitor approval status and resolve any rejection feedback.
What We Need from You
Without A+ Content vs With Scalo Digital A+ Content
Without A+ Content
- ✗ Plain text description that buyers scroll past
- ✗ 5–10% lower conversion rate vs A+ enabled listings
- ✗ No comparison charts — buyers go to competitor pages to compare
- ✗ No brand story — missing emotional connection with buyers
- ✗ Higher return rates from unmet product expectations
With Scalo Digital A+ Content
- ✓ Rich visual modules that stop scroll and build confidence
- ✓ 5–15% conversion lift depending on Basic or Premium A+
- ✓ Comparison charts keeping buyers on your listing
- ✓ Brand story module building purchase confidence and loyalty
- ✓ Accurate product expectations reducing return rates
Get a Free A+ Content Assessment
Not sure where to start with A+ Content? Our free assessment identifies which ASINs need A+ most urgently, whether you qualify for Premium A+, and the revenue impact estimate — delivered within 48 hours.
Claim Your Free AssessmentA+ Content Pricing
Per-ASIN pricing with no hidden fees.
- Up to 7 module slots
- Hero banner module
- Feature highlight modules
- Comparison chart
- Brand story module
- SEO-optimized copy
- Amazon submission & approval
- Full module library access
- Video module integration
- Interactive hover elements
- Carousel modules
- Enhanced comparison tables
- Q&A module
- Amazon submission & approval
Frequently Asked Questions
Ready to Add A+ Content to Your Amazon Listings?
Join brands from Hansi, Hisar, Gurgaon, and across India who've increased conversion rates with Scalo Digital's A+ Content. Get your free assessment today.