Marketplace Advertising AgencyAmazon & Flipkart Ads
High-intent shoppers. Lower-funnel results. We manage Amazon Ads, Flipkart Ads, Myntra Ads, and quick-commerce advertising with ACOS-first optimization.
Why Marketplace Ads Are Different — And More Powerful
Marketplace advertising is fundamentally different from Google or Meta ads. When someone searches "running shoes" on Amazon, they already have their wallet out. The marketplace ads agency India distinction matters here — these are lower-funnel, purchase-ready buyers, not people casually browsing content. That's why Amazon's average conversion rate is 10–15%, compared to 2–4% on Google Shopping.
But the opportunity comes with complexity. Amazon's advertising platform has evolved into a sophisticated ecosystem — Sponsored Products, Sponsored Brands, Sponsored Display, video ads, DSP, and the new Streaming TV formats. Managing these effectively requires understanding match types, bid strategies, placement modifiers, ASIN targeting, and the relationship between paid performance and organic ranking.
At Scalo Digital, we manage marketplace advertising as a revenue-generation function, not a marketing expense. Every campaign we build starts with your margin structure, target ACOS, and GMV goals. We then construct campaigns that work within those constraints while systematically capturing more share-of-voice, improving organic rank through sales velocity, and scaling profitably.
Our team manages Amazon Ads, Flipkart advertising, Myntra sponsored listings, and quick-commerce platform promotions for brands across Haryana and India. Whether you're spending ₹30,000 or ₹3 lakh per month on marketplace ads, we bring the same rigor and transparency to campaign management.
Metrics We Optimize For
Advertising Cost of Sales — your primary efficiency metric
Return on Ad Spend — revenue generated per rupee spent
Your ad impression share vs. competitors in your category
% of available impressions your ads are capturing
Total Advertising Cost of Sales — ad spend vs. total revenue
Conversion rate from ad click to purchase
Our Marketplace Advertising Services
Platform-specific ad management across all major Indian marketplaces.
Amazon Advertising
Full Amazon Ads management — Sponsored Products, Sponsored Brands, Sponsored Display, and video ads. Keyword research, campaign structuring, bid optimization, and weekly ACOS reporting.
Flipkart Ads
Flipkart advertising campaign management including product listing ads, brand ads, and display inventory. Category-specific bidding strategy and GMV-focused optimization.
Myntra Ads
Myntra advertising for fashion and lifestyle brands — sponsored listings, brand store promotions, and event-specific campaign management (End of Reason Sale, Big Fashion Festival).
Quick Commerce Ads
Blinkit and Zepto promotional campaigns for FMCG and personal care brands. Slot-based advertising, in-app banners, and promoted listings to capture the 10-minute delivery shopper.
Our Approach
From platform audit to ACOS optimization — a systematic process for marketplace advertising success.
Platform Audit
We audit your existing campaigns, identify wasted spend, review keyword coverage, analyze competitor share-of-voice, and benchmark your ACOS against category averages.
Campaign Structure
We rebuild or restructure campaigns with proper match type segmentation, negative keyword lists, ASIN targeting, product-level bidding, and dayparting where applicable.
Launch & Scale
New campaigns are launched with controlled budgets, closely monitored in the first 2 weeks, and scaled based on performance data — not guesswork.
ACOS Optimization
Ongoing bid adjustments, keyword harvesting from search term reports, negative additions, and creative rotation to continuously improve ACOS while growing revenue.
Why Scalo Digital for Marketplace Advertising?
Marketplace-Only Focus
We don't treat Amazon like another Google campaign. Marketplace advertising requires understanding listing quality scores, organic rank impact, keyword relevance scores, and category-specific competition — skills built from pure marketplace experience.
ACOS-First Approach
We set clear ACOS targets based on your product margins before spending a rupee. Every campaign is structured to hit profitability thresholds, not just generate clicks.
Full Integration with Marketplace SEO
Paid ads and organic ranking are deeply connected on Amazon. We coordinate advertising and listing optimization to create a flywheel — ads drive sales velocity, which improves organic rank, which reduces your reliance on ads over time.
Transparent Weekly Reporting
Every Monday, you receive a detailed report showing spend, revenue, ACOS, impressions, and click data by campaign. No black-box reporting — complete visibility at all times.
Results We Drive
Get a Free Amazon Ads Audit
We'll audit your Amazon advertising account, identify wasted spend, find keyword gaps, and benchmark your ACOS against category competitors — free, with no obligation.
Claim Your Free Amazon AuditFrequently Asked Questions
Ready to Lower Your ACOS and Scale Marketplace Revenue?
Let Scalo Digital take over your marketplace advertising and transform your ad spend into predictable, profitable revenue growth.