Free Google Ads Audit — PPC Campaign Review
Most Google Ads accounts waste 20–40% of their budget on irrelevant clicks. Find exactly where your money is going — and how to fix it.
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What You'll Get From Your Google Ads Audit
Six areas of your PPC campaigns analyzed — every finding tied to budget efficiency and conversion growth.
Campaign Structure
Ad group theming, campaign type selection, network settings, bidding strategy alignment, and budget allocation across campaigns.
Wasted Spend Analysis
Search term report audit to identify irrelevant clicks, missing negative keywords, and budget drain from low-intent queries.
Quality Score Analysis
Ad relevance, expected CTR, and landing page experience scores with specific recommendations to reduce CPC and improve ad rank.
Keyword Match Types
Over-reliance on broad match, missing exact match coverage, and keyword cannibalisation issues that inflate costs.
Ad Copy Effectiveness
Headline and description pin strategy, RSA asset performance, missing ad extensions (assets), and CTA strength analysis.
Landing Page Alignment
Message match between ad copy and landing pages, page speed impact on Quality Score, and conversion rate optimization opportunities.
Request Your Free Audit
Get Your Free Google Ads Audit
Delivered within 24–48 hrs
Our PPC specialists audit your full Google Ads account — campaign structure, keywords, ad copy, bidding, and landing pages.
Why Scalo Digital for Your Google Ads Audit?
Google Ads Certified Team
Our PPC specialists manage monthly spends from ₹50,000 to ₹50 Lakh across eCommerce, lead gen, and D2C brands — we audit what actually matters.
India-Market PPC Expertise
Indian search behavior, regional language ads, and India-specific conversion benchmarks — our audits are calibrated for Indian audiences, not global averages.
Haryana-Based, Pan-India Reach
We've audited Google Ads accounts for brands in Hisar, Gurgaon, Faridabad, Delhi NCR, and beyond — from local service businesses to national eCommerce players.
Results From Our Google Ads Work
Google Ads Audit Questions Answered
?Do I need to share my Google Ads account access?
No account access is required to start — we only need your website URL. Sharing read-only access to your Google Ads account allows us to analyze actual campaign data and is optional but provides significantly richer insights.
?What's a Google Ads Customer ID?
Your Google Ads Customer ID (format: XXX-XXX-XXXX) is visible in the top right of your Google Ads dashboard. Providing it helps us cross-reference account structure even without login access.
?My Google Ads ROAS is poor — will the audit tell me why?
Yes. Poor ROAS is typically caused by one or more of: wrong bidding strategy, irrelevant keywords, weak ad-to-landing-page alignment, or poor Quality Scores. Our audit systematically checks all four and ranks them by impact.
?Do you audit Performance Max campaigns?
Yes. PMax campaigns require a different audit approach — asset group structure, audience signals, product feed quality, and attribution. Our manual deep dive covers PMax specifically.
?How is this different from Google's own recommendations?
Google's automated recommendations are designed to increase your spend. Our audit is designed to make your existing budget work harder. We identify cuts, not just additions.