Sell on Zepto India 2026 — Complete Brand Onboarding Guide
Zepto is India's fastest-growing quick commerce platform — 10-minute delivery, 300+ dark stores, 6M+ monthly orders. Here's everything your brand needs to get listed, grow, and advertise on Zepto.
What is Zepto?
Zepto is India's fastest quick commerce platform, delivering groceries, FMCG, personal care, and household essentials in under 10 minutes. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is SoftBank-backed and has rapidly scaled to 300+ dark stores across 10+ major Indian cities.
Unlike traditional marketplaces (Amazon, Flipkart), Zepto is not an open marketplace. It operates on an inventory model — Zepto buys products from brands at wholesale prices and resells at MRP. This means brand onboarding is selective, curated, and requires direct B2B negotiation.
Zepto's core audience is Gen Z and millennial consumers in metro India — premium buyers with high repeat purchase frequency. For FMCG, personal care, dairy, beverage, and household brands, Zepto represents a high-velocity, digitally-native distribution channel that is growing faster than traditional retail.
Why List Your Brand on Zepto?
Six compelling reasons why FMCG, D2C, and consumer brands are prioritising Zepto as a growth channel in 2026.
Premium Gen Z & Millennial Buyers
Zepto's user base skews younger and more affluent — ideal for premium FMCG, D2C, and lifestyle brands targeting 18–35 year olds in metro India.
10-Minute Delivery Brand Association
Being available on Zepto builds strong top-of-mind awareness. When consumers associate your brand with instant availability, it drives repeat purchase behavior.
300+ Dark Stores and Expanding
Zepto's aggressive dark store expansion means your products reach deep into metro neighbourhoods. Each new dark store is a new distribution point without traditional retail overhead.
Zepto Cafe In-App Opportunity
Zepto Cafe opens an additional demand channel for food and beverage brands. Products available in both grocery and cafe contexts get higher visibility and volume.
70% Repeat Purchase Rate
Zepto's high repeat purchase rate (70%) means customers who buy your brand once tend to reorder. This creates a sustainable, predictable demand stream for your inventory planning.
Lower Ad Competition Than Amazon
Since Zepto's catalog is curated (not open to all), Zepto Ads have far fewer competing advertisers, delivering better ROAS for brands that invest in sponsored placements.
How to Partner with Zepto — B2B Onboarding Process
Zepto onboarding is a 7-step B2B process — not an open seller registration. Here's exactly how it works.
Reach Out via zeptonow.com/brands or Through an Agency
Unlike Amazon or Flipkart, Zepto does not have an open seller portal. You must initiate contact through the official brand partnership page or through a certified agency partner like Scalo Digital who has direct category manager relationships.
Submit Brand Profile and Product Catalog
Prepare a detailed brand profile including brand story, product range, MRP, cost price, current distribution footprint, and monthly volume. A well-prepared brand deck significantly increases your chances of shortlisting.
Category Manager Evaluation
Zepto's category managers review your brand for fit — assessing demand potential, competitive landscape in their catalog, pricing, and strategic value. This stage can take 1–3 weeks depending on the category team's bandwidth.
Margin and Pricing Agreement
Once shortlisted, you negotiate buying price, MRP, and promotional margins. Zepto typically buys at 25–35% below MRP. Both parties sign a vendor agreement covering payment terms, return policy, and replenishment SLAs.
Quality and Compliance Verification
Submit all required regulatory documents including GST certificate, FSSAI license (mandatory for food/personal care), brand license, EAN barcodes, and any required test reports or certifications for your product category.
Dark Store Inventory Setup
After compliance clearance, Zepto places an initial purchase order. You supply inventory to their designated distribution centers or dark stores. Products are tagged, stocked, and made live on the Zepto app within the assigned cities.
Zepto Ads Activation and Launch
Once live, activate Zepto Ads for sponsored product placements. Plan a launch promotion or introductory offer to drive initial trial and reviews. Monitor inventory levels closely as quick commerce demand can spike unexpectedly.
Documents Required for Zepto Brand Onboarding
- GST Registration Certificate
- FSSAI License (mandatory for food, beverages, and personal care)
- Brand Trademark / Brand License Certificate
- EAN/GTIN Barcodes for all SKUs
- Product test reports / quality certifications
- Company PAN Card
- Cancelled cheque / Bank details for payment settlement
- Product catalog with MRP, cost price, and weight/dimensions
Zepto Business Model — Inventory Purchase
Important: Zepto is NOT an open marketplace.
Zepto operates on an inventory ownership model. They purchase products from brands at 25–35% below MRP and take full ownership of inventory. This means:
Best Categories to Sell on Zepto
Milk, curd, paneer, eggs — highest frequency
Packaged juices, energy drinks, water, tea/coffee
Chips, namkeen, cookies, chocolates
Shampoo, body wash, skincare, oral care
Detergent, cleaning, paper products
Baby food, diapers, pet food and accessories
Frequently Asked Questions — Selling on Zepto India
Ready to List Your Brand on Zepto?
Scalo Digital helps FMCG and D2C brands navigate Zepto's B2B onboarding — from brand deck preparation to category manager introductions, compliance, and Zepto Ads management.