Myntra Seller Onboarding Guide 2026

How to Sell on Myntra India: Seller Onboarding Guide 2026

Everything you need to know about Myntra brand onboarding — approval process, image standards, commission structure, and strategies to grow on India's #1 fashion marketplace.

What is Myntra?

Myntra, founded in 2007 and acquired by Flipkart in 2014, is India's undisputed leader in online fashion and lifestyle. With over 50 million monthly active users and 5,000+ brands across men's, women's, and kids' fashion, footwear, and accessories, Myntra represents the most fashion-focused customer base available in Indian e-commerce. The platform is owned by Flipkart (Walmart group) and benefits from deep logistics and technology investment.

What sets Myntra apart from general marketplaces is its curation model. Myntra does not allow open registration — every brand is individually reviewed and approved, ensuring a high-quality brand environment. This selectivity is a double-edged sword: harder to get in, but once listed, your brand is associated with thousands of premium fashion labels in a distraction-free fashion context.

Myntra's customer base skews younger (18–35), urban, and aspirational — the ideal demographic for fashion and lifestyle brands looking to build brand equity alongside revenue. The platform's End of Reason Sale (EORS) events are among India's largest fashion sale moments, rivalling Amazon's Great Indian Festival in fashion GMV.

Critical: Myntra has the strictest image requirements of any Indian marketplace. White background model shots at 1200×1600px are mandatory. Budget for professional photography before applying.

Why Sell on Myntra?

Five reasons fashion brands choose Myntra as their primary channel

50M+ Monthly Users

India's largest dedicated fashion audience with high purchase intent.

Premium Brand Association

Being on Myntra signals quality — elevates your brand perception instantly.

Fashion-Only Focus

Unlike general marketplaces, all Myntra traffic is fashion-motivated.

Curated Brand Environment

Limited competition from unbranded products — you compete only with real brands.

End Season Sale Reach

Myntra's EORS (End of Reason Sale) drives massive seasonal revenue spikes.

Who Should Sell on Myntra?

Myntra is purpose-built for fashion and lifestyle brands. It is the best platform for brands targeting style-conscious, urban Indian consumers aged 18–40. The platform works best in the mid-to-premium price range (₹400–₹8,000 per item).

D2C fashion brands with a defined aesthetic and brand story
Ethnic wear brands — sarees, kurtas, lehengas, sherwanis
Western wear labels — casualwear, officewear, partywear
Premium footwear brands (₹800+ price point)
Fashion jewellery and accessories brands
Activewear and athleisure brands
Kids' fashion and clothing brands
Sunglasses, bags, and lifestyle accessory brands

Step-by-Step Myntra Seller Onboarding Process

The Myntra approval process — 15–20 days if documents and images are ready

1

Apply at partner.myntra.com

Submit your brand application with basic details — brand name, category, price range, and estimated SKU count. Include your brand story and positioning.

2

Brand Verification

Myntra's brand team reviews your application. They evaluate brand positioning, market segment, and whether your brand fits their curated catalogue. This takes 5–7 days.

3

Submit Documentation

Provide GST certificate, PAN card, trademark certificate or brand authorisation letter, and signed commercial agreement with Myntra.

4

Catalog Audit

Submit your initial product catalogue — titles, descriptions, size guides, material composition, care instructions, and pricing. Myntra reviews for completeness and accuracy.

5

Image Compliance Check

Upload product images per Myntra's strict standards: white background, model shots, 1200×1600px minimum, no watermarks. Myntra rejects non-compliant images — expect 1–2 rounds of revisions.

6

Integration & Test Orders

Set up your seller panel, integrate with Myntra's OMS (order management system), and complete test order fulfilment to verify your packaging and shipping process.

7

Go Live

Once all checks pass, your catalogue goes live on Myntra. Your account manager will advise on initial promotions and visibility options.

Documents Required for Myntra Onboarding

  • GST registration certificate
  • PAN card (business entity name must match GST)
  • Trademark registration certificate (strongly recommended)
  • Brand authorisation letter (if selling on behalf of brand)
  • Professional product images (white background, model shots, 1200×1600px)
  • Product size guide and material details
  • Bank account details with cancelled cheque
  • Lab reports or quality certifications (if applicable)

Myntra Commission Structure 2026

Approximate commission rates by fashion category

⚠ Fees shown are approximate ranges. Actual rates are negotiated during onboarding based on brand positioning.

CategoryCommissionNotes
Fashion & Apparel20–25%Men's, women's, kids' clothing
Footwear15–20%Casual, formal, sports shoes
Handbags & Luggage18–22%Bags, wallets, backpacks
Watches & Jewellery18–22%Fashion watches, costume jewellery
Sunglasses & Eyewear18–22%Frames, sunglasses
Sports Clothing20–25%Activewear, sportswear
Beauty & Grooming22–28%Skincare, haircare, makeup
Home & Living20–25%Soft furnishings, décor

5 Tips to Optimise Your Myntra Sales

1

Invest in Professional Photography

Myntra's image standards are non-negotiable. Budget ₹15,000–40,000 per shoot. High-quality model shots are your #1 conversion driver on Myntra.

2

Price at Mid-to-Premium Range

Myntra's audience expects quality products. Avoid rock-bottom pricing — it signals poor quality. Position in the ₹500–5,000 range for best results.

3

Participate in End of Reason Sale (EORS)

EORS happens twice yearly and generates 10–15x normal traffic. Plan inventory and discounts well in advance for these massive revenue opportunities.

4

Complete Your Brand Store

Myntra offers brand store pages — fill them with your brand story, best-sellers, and curated collections. Customers who visit brand stores have higher average order values.

5

Maintain Size Accuracy

Sizing inconsistencies are the #1 driver of fashion returns. Publish detailed, accurate size guides and ensure consistent size labelling across your range to reduce returns.

4 Common Mistakes New Myntra Sellers Make

Substandard Photography

Submitting images with non-white backgrounds, poor lighting, or below-resolution images delays go-live by weeks. Invest in proper studio photography before applying.

Applying Without a Trademark

Brands without trademark documentation face longer approval timelines and higher rejection rates. File for trademark before or immediately after applying to Myntra.

Ignoring Size Guide Accuracy

Myntra's return rates are high — accurate, detailed size guides are essential to reduce returns and avoid penalties for excessive return rates.

Underestimating Commission Impact

With 20–25% commission plus returns and logistics, your effective margin on Myntra can be 35–45% of sale price. Price products accordingly from the start.

Frequently Asked Questions — Selling on Myntra India

To get approved on Myntra, apply at partner.myntra.com with your brand details, GST, PAN, trademark certificate, and a portfolio of 10–20 product images shot on white backgrounds with models. Myntra's brand team evaluates your brand positioning, product quality, price range, and image standards. Having a registered trademark, professional photography, and a clear brand story significantly improves approval chances. The process takes 15–20 business days.
Myntra has strict image standards: all product images must be on pure white backgrounds (RGB 255,255,255), shot with live models for apparel, minimum resolution 1200×1600px (portrait orientation), professional studio lighting with no shadows, model facing front and side, and no text or watermarks on images. Additionally, Myntra requires flat-lay images for certain categories. Non-compliant images are rejected during the catalog audit, delaying your go-live date.
Myntra charges higher commissions than general marketplaces due to its curated brand positioning and premium audience. Fashion commissions range from 20–25%, footwear from 15–20%, and accessories from 18–22%. These rates include Myntra's services like photography assistance, quality checks, and returns management. Additional charges apply for logistics (handled by Ecom Express/Blue Dart via Myntra) and for returns, which can be substantial in fashion.
Yes, Myntra requires proof of brand ownership or authorisation. For brand owners, a trademark registration certificate (TM number) from the Indian Trademark Registry is strongly preferred, though an applied trademark may be accepted with additional documentation. For distributors or authorised resellers, a formal brand authorisation letter on the brand's letterhead is required. Selling unbranded or unverified products is not permitted on Myntra.
The Myntra onboarding process typically takes 15–20 business days from application to go-live, assuming all documents and images are compliant. The process includes brand verification (5–7 days), catalog audit (3–5 days), image compliance check (2–3 days), and final integration setup (3–5 days). Delays are common when image quality doesn't meet standards or documents are incomplete. Working with an experienced Myntra onboarding partner can reduce this timeline significantly.
Myntra is strictly a fashion and lifestyle marketplace. Accepted categories include men's, women's, and kids' apparel; footwear; handbags and luggage; watches and jewellery; sunglasses and eyewear; beauty and grooming; home and living (soft furnishings); and sports clothing and footwear. Electronics, FMCG, grocery, and general merchandise are not accepted. Myntra focuses on fashion-forward brands across premium and mid-market price segments.
Myntra has one of India's highest return rates in fashion — typically 30–40% of orders are returned. Myntra's return policy allows customers 30 days for most categories. Returns are picked up from customers and reverse-shipped to your registered warehouse. You are responsible for checking returned products for quality and authenticity. High return rates don't directly penalise sellers but may flag quality issues. Myntra deducts return-related logistics costs from your settlements.
Myntra account suspensions can occur due to product quality complaints, catalog non-compliance, counterfeit product reports, or SLA breaches. To recover: contact your Myntra account manager or raise a ticket via the partner portal, provide a clear Plan of Action (POA) addressing the root cause, submit evidence of corrective measures, and wait 7–14 business days for review. Repeat violations can result in permanent removal from the platform, so maintaining product quality and image standards is essential.

Need Help Getting Listed on Myntra?

Our team has onboarded 100+ fashion brands on Myntra — from brand application to image compliance, catalog upload, and go-live.

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