How to Sell on Myntra: Complete Onboarding Guide 2026

Myntra is India's dominant fashion and lifestyle marketplace — the first destination for millions of Indian consumers looking for apparel, footwear, accessories, beauty products, and home decor. With over 60 million active shoppers and 5,000+ brands listed, Myntra represents an enormous opportunity for fashion and lifestyle brands in India. However, Myntra's onboarding process is more selective than Amazon or Flipkart — not every applicant gets approved, and the process requires careful preparation.

Myntra Seller Eligibility Requirements

Before applying to sell on Myntra, you must meet certain baseline requirements. Myntra accepts sellers in the following categories: apparel, footwear, accessories, jewellery, beauty and personal care, and home decor. Pure commodity sellers or businesses without branded packaging are generally not accepted.

Required documents and prerequisites:

• Registered business entity (Pvt Ltd, LLP, Proprietorship, Partnership)
• Valid GSTIN with the business category matching your products
• Trademark registration (preferred but not always mandatory for smaller brands)
• Bank account in the business name with cancelled cheque
• Minimum catalogue of 50+ styles (products) ready to list
• Professional product photography with white background
• Clear brand identity — logo, brand name, and consistent packaging

Step-by-Step Myntra Seller Registration Process

1. Submit expression of interest: Go to Myntra Partner Portal (partner.myntra.com) and submit your brand information, product categories, and business details. Myntra reviews these submissions periodically.
2. Category team review: Myntra's category managers evaluate your brand positioning, product quality (based on sample images), pricing, and market positioning. This stage can take 2–4 weeks.
3. Onboarding invitation: If selected, you will receive an invitation to complete the formal onboarding process with a dedicated onboarding manager.
4. Document submission: Submit all required business documents, GSTIN, bank details, and brand authorisation letters through the partner portal.
5. Catalogue upload: Upload your product catalogue with all required attributes — style name, description, size chart, colour, material composition, wash care instructions, and high-quality images.
6. Quality check and approval: Myntra's team reviews your catalogue for image quality, content completeness, and policy compliance. Feedback is provided for any issues before the catalogue goes live.

Myntra Image Guidelines

Myntra has strict image requirements that are enforced at the catalogue stage. Non-compliance is one of the most common reasons for catalogue delays:

• Pure white background (RGB 255, 255, 255) for all product images
• Minimum image resolution: 1000×1333 pixels (portrait format for apparel)
• Model images for clothing — models must be on white backgrounds with no distracting elements
• Front, back, and detail (close-up) shots required for most categories
• No watermarks, logos, or text overlays on product images
• Flat-lay images accepted for accessories and some home categories

Myntra Commission Structure Overview

Myntra charges a commission on each sale, which varies by category. Typical commission ranges are: Apparel 18–25%, Footwear 20–22%, Accessories 20–25%, Beauty 20–30%, Home Decor 18–22%. Additionally, there are returns processing fees and packaging fees. Myntra also offers promotional slots (Fashion Nights, End of Reason Sale) which may require additional promotional discounts.

Tips to Get Approved on Myntra Faster

• Have professional studio photography ready before applying — this is the most common bottleneck
• Show a clear brand identity with consistent packaging and labelling
• Apply with your strongest 50–100 styles, not your entire catalogue
• Have your GSTIN and trademark documents fully in order before starting
• Be responsive to Myntra's category team queries — delays in response extend the process significantly
• Consider working with a Myntra-experienced agency like Scalo Digital to manage the onboarding process

Myntra onboarding can take 4–12 weeks depending on your preparation level and category demand. A professional marketplace agency can significantly reduce this timeline by ensuring your first application is complete, your catalogue meets all requirements, and your communication with Myntra's team is prompt and effective.