Shopify Store Setup Guide India 2026
Build your D2C brand on Shopify — India's fastest growing ecommerce platform. Complete guide to setup, Indian payment gateways, shipping integration, and marketing strategy.
What is Shopify?
Shopify is the world's leading ecommerce platform powering 1.7 million online stores globally, including thousands of Indian D2C brands. Unlike selling on Amazon or Flipkart, Shopify gives you your own branded online store where you own the customer relationship, data, and experience.
In India, Shopify has seen 300% growth in the last 3 years as brands recognize the power of owning their direct-to-consumer channel. From skincare to fashion to electronics, Indian D2C brands are building loyal customer bases on Shopify while using marketplaces for acquisition.
With UPI support, Indian payment gateways, vernacular language options, and integration with Indian logistics providers like Shiprocket and Delhivery, Shopify is fully adapted for the Indian market.
Shopify at a Glance
Why Build Your Store on Shopify
Stop paying marketplace commissions. Own your brand, customers, and data.
Own Your Brand
Full control over customer experience, branding, and data — unlike Amazon where customers are Amazon's.
0% Marketplace Commission
Keep 97-98% of revenue vs paying 15-25% commission on Amazon/Flipkart on every order.
Mobile-First Shopping
80% of Indian shoppers buy on mobile. Shopify themes are optimized for India's mobile-first market.
Fast Launch
Go live in 7 days with Scalo Digital. No coding required — fully managed setup and launch.
Shopify Ecosystem
8000+ apps for shipping, payments, marketing, analytics, and customer support — plug-and-play.
Powerful Analytics
Know exactly where customers come from, what they buy, and why they leave. Data-driven growth.
How to Set Up Your Shopify Store
8-step process to launch your Indian D2C store
Create Shopify Account
Start a 3-day free trial at shopify.com. Choose a store name and business category.
Choose & Customize Theme
Select from free themes (Dawn, Sense, Craft) or premium themes. Customize colors, fonts, layout.
Add Products
Upload product photos, write SEO-optimized descriptions, set prices, and manage inventory.
Set Up Indian Payment Gateway
Integrate Razorpay or PayU for UPI, cards, net banking, and EMI options.
Configure Shipping
Integrate Shiprocket, Delhivery, or Blue Dart for PAN-India shipping with tracking.
Add Essential Apps
Install WhatsApp cart recovery, reviews, SEO, and email marketing apps.
Set Up GST & Legal Pages
Configure GST invoicing, add Privacy Policy, Terms of Service, and Refund Policy pages.
Launch & Market
Connect Google Analytics, set up Meta Pixel, run launch ads, and announce on social media.
Shopify Pricing Plans for India
| Plan | Monthly Cost | Transaction Fee | Best For |
|---|---|---|---|
| Basic | $29/mo (~₹2,400) | 2% (third-party) | New stores, <₹5L/month |
| Shopify | $79/mo (~₹6,500) | 1% (third-party) | Growing brands, ₹5-50L/month |
| Advanced | $299/mo (~₹24,500) | 0.5% (third-party) | Scaling brands, ₹50L+/month |
| Shopify Plus | From $2000/mo | 0.15% | Enterprise, ₹1Cr+/month |
* Prices in USD. Scalo Digital recommends starting with Basic and upgrading as you scale.
Essential Shopify Apps for Indian Stores
These apps are configured by Scalo Digital on every Shopify store we build
Payments
Razorpay, PayU, Cashfree
Shipping
Shiprocket, Delhivery, Blue Dart
Reviews
Loox, Judge.me, Yotpo
SuperLemon, Interakt, Wati
Klaviyo, Omnisend, Mailchimp
SEO
SEO Manager, Plug In SEO
Analytics
Hotjar, Lucky Orange, GA4
Upsell
ReConvert, Frequently Bought
GST/Tax
TaxJar, Sufio GST Invoice
Shopify FAQs for Indian Sellers
Everything you need to know before building your Shopify store
Ready to Launch Your Shopify Store?
Get a free Shopify consultation with Scalo Digital. We'll audit your current setup or plan your launch from scratch.