Amazon Advertising Agency IndiaSponsored Ads Management
Specialist Amazon advertising agency India — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns. Reduce ACOS, grow revenue, and dominate category search results.
Amazon Sponsored Ads Management That Grows Revenue, Not Just Spend
As a dedicated Amazon advertising agency India, Scalo Digital manages Amazon Sponsored Ads for sellers and vendors across all categories. Amazon sponsored ads are the fastest way to drive incremental sales on India's largest marketplace — but only when campaigns are built with precise keyword targeting, intelligent bid management, and systematic ACOS control.
Most Amazon sellers either under-invest in ads (losing visibility to competitors) or over-invest without structure (burning budget on irrelevant search terms). Our Amazon Ads management service fixes both problems — maximising visibility on high-intent keywords while systematically eliminating wasted spend.
We manage the complete Amazon Ads suite: Sponsored Products for search result placement, Sponsored Brands for category domination, Sponsored Display for retargeting and competitor product placement, and Amazon DSP for programmatic reach. Our team serves brands across Haryana and across India selling on Amazon.in.
Amazon Ad Types We Manage
Sponsored Products
Product-level ads in search results and product pages — the highest-volume, most conversion-driven Amazon ad format.
Sponsored Brands
Brand-level ads at the top of search results featuring your logo, headline, and multiple products. Best for category domination.
Sponsored Display
Retargeting and competitor product placement ads reaching shoppers on and off Amazon based on purchase intent signals.
Amazon DSP
Programmatic display and video advertising for brands with larger budgets seeking awareness and retargeting at scale.
What's Included in Amazon Ads Management
Six core deliverables — from campaign architecture to placement strategy.
Campaign Architecture
Structured Amazon Ads campaign architecture — separate campaigns for broad discovery, exact-match conversion, and defensive brand protection. ASIN-level granularity across Sponsored Products and Brands.
Keyword Research
Deep Amazon keyword research using search term reports, competitor ASIN analysis, and category-level search volume data. Match type strategy covering broad, phrase, and exact targeting.
Bid Management
Daily bid optimisation using performance data — raising bids on converting keywords, reducing bids on high-spend, low-conversion terms, and placement-level bid adjustments for top-of-search premium.
ACOS Optimisation
Systematic ACOS reduction programme — negative keyword mining, budget reallocation, and bid adjustments to improve return on ad spend without sacrificing sales velocity or organic rank.
Search Term Analysis
Weekly search term report analysis to harvest winning keywords, identify irrelevant traffic, and continuously refine targeting. New keyword additions and negatives applied weekly.
Placement Strategy
Placement-level bid adjustments for top-of-search, product pages, and rest-of-search placements. Category and ASIN targeting for Sponsored Display to capture competitor and complementary product traffic.
Our Amazon Ads Approach
From audit to ACOS reduction and revenue growth in four phases.
Account Audit
Full Amazon Ads account audit — campaign structure, keyword quality, search term waste, bid levels, placement performance, and ACOS benchmarking against category averages.
Strategy & Restructure
Campaign restructure plan covering Sponsored Products, Sponsored Brands, and Sponsored Display. ASIN prioritisation, keyword strategy, and budget allocation aligned to revenue targets.
Launch & Establish
Campaigns launched or restructured. Auto campaigns run alongside manual for search term discovery. Baseline data collected for bids, ACOS, and search term performance in the first 30 days.
Optimise & Scale
Weekly optimisation cycles — bid adjustments, negative keyword additions, search term harvesting, and budget reallocation. Monthly scaling decisions based on ACOS, revenue, and organic rank signals.
Why Choose Scalo Digital for Amazon Advertising?
Amazon Advertising Agency India Specialists
We manage Amazon Ads as a specialist discipline — understanding how ad spend interacts with organic rank, BSR, and review velocity. Campaigns are built to improve both paid and organic performance simultaneously.
ACOS Reduction Without Sacrificing Growth
Many agencies reduce ACOS by simply cutting spend — which destroys sales velocity and organic rank. We reduce ACOS through strategic bid management and keyword quality improvement, not spend cuts.
Full Amazon Ads Suite
We manage all four Amazon ad types — Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP — giving you complete coverage from search to display, awareness to conversion.
Results We Drive
Related Services
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