Beauty & Wellness Platform

Nykaa Fee Calculator

India's #1 beauty destination charges premium commissions — but delivers a premium audience. Calculate your exact costs before listing on Nykaa.

Nykaa's commissions are among the highest in Indian e-commerce (15–35%), but its audience of 25M+ beauty-focused shoppers and strong brand association makes it essential for beauty and personal care sellers.

Nykaa Fee Calculator

Beauty & Wellness Commission · India 2024-25 · Approximate

Note: Marketplace service fee GST is always 18% (fixed by Indian tax law for services).

Referral fee: 32%

Chargeable weight: 500g · 1 slab(s) of 500g

Nykaa Deductions (service fees + 18% GST on fees)

Referral Fee

32% of ₹999 + 18% service GST

-₹377

Fulfillment Fee (Nykaa Fulfillment)

Weight: 500g (1 slab) + 18% service GST

-₹77

Payment Processing Fee

2% of ₹999 + 18% service GST

-₹24

Total Nykaa Deductions

47.8% of selling price

-₹477

💳 Nykaa Bank Deposit

Amount credited to your account

₹522

Product GST Liability (18%) — Payable to Government

GST in your selling price

999 × 18 / (100 + 18) = ₹152

-₹152

True Net Earnings

After Nykaa fees + product GST (18%)

₹369

You keep 36.9% of the selling price as true profit

Revenue Split

🔴 Nykaa Fees: 47.8%🟡 Product GST: 15.3%🟢 Your Earnings: 36.9%

Complete Breakdown

Selling Price₹999
− Referral Fee-₹377
− Shipping/Fulfillment Fee-₹77
− Payment Processing Fee-₹24
= Nykaa Bank Deposit₹522
− Product GST (18%)-₹152
= True Net Earnings₹369
Approximate only. Based on Nykaa seller fee structure 2024-25. Commissions vary by brand partnership level. Verify on Nykaa Seller Portal.

Is Nykaa Worth the High Commission?

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Premium Beauty Audience

Nykaa's 25M+ active users are specifically seeking beauty and wellness products. This targeted, high-intent audience often justifies the 15–35% commission — conversion rates on Nykaa can be significantly higher than general marketplaces.

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Brand Partnership Levels

Nykaa offers tiered brand partnerships — emerging, established, and luxury tiers. Higher tiers may receive better placement, dedicated account managers, and co-marketing opportunities, partially offsetting the higher commission structure.

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Fulfillment & Packaging

Nykaa Fulfillment handles storage, packing, and delivery at ₹65 for the first 500g. Beauty products are handled with care — temperature-controlled storage is available for sensitive formulations. Nykaa also provides branded packaging support.